Insights for Founders

Founders need to think about a number of facets in their business all in the same day. There are multiple decisions to be made and a number of roles to be played. The following articles provide insights and frameworks for founders to consider when building their business. 

How do I create a high-performing team?

It is human nature to simple add things to solve a problem. But when this comes to business this can be costly... it is better to enhance what you have than add more. 

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Asset or income?

Deciding what the business needs now to grow is something that needs careful considerations. Many founders come up with ideas for new products which feels exciting while others invest in their brand. What's the right approach for you?

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How do I increase customers' willingness to pay?

Short answer: It's not just about pricing, it's what you're offering. Lead with value and see what happens.

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Positioning my business effectively

As a business owner, there are four decisions which affect your business model and how it is positioned in the market. Where are you competing? 

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